MDL reports (online! Thanks for posting the lead story, Jon!) that the Madison City Commission decided not to let furniture and cabinet maker
Rosebud Manufacturing expand its manufacturing, assembly, and sales operations to the Happy Hour building on Egan Avenue, Madison's Main Street.
Did I read that right? Rosebud wants to expand its business. Rosebud says in its business expansion plan (see page 48 of the
June 18 commission meeting agenda packet) that the expansion will add eight jobs to the $2.2 million dollar payroll Rosebud already pumps into the community each year. Rosebud president Don Grayson was able to round up 70 supporters to sit in on last week's planning commission meeting and 50 for last night's city commission meeting to make clear to the commissioners that there are a lot of working people who support the expansion. Grayson says this expansion has to happen now, since Rosebud apparently has orders on the books waiting to be filled. Grayson even went so far as to suggest that if the city didn't approve his request, he could expand his business in Salem instead.
The city in essence looked at immediate increased economic activity and said, "No thanks." What gives?
The Madville Times offers the bold speculation that the city commission (by a 3-1 vote: Mayor Hexom and Commissioners Bohl and Jerry Johnson voted to deny the request; Commission Karen Lembcke voted in favor; Commissioner Mechelle Nordberg was absent) occasionally recognizes some deeper community values than mere revenue-generation. In this case, the commission appears to be acting to protect the overall aesthetics of Madison's Main Street.
Consider an analogy to your house: you don't set up a wood shop in your living room or a toilet in your kitchen. Such combinations might save a little time and maybe even help you be more productive, but they wouldn't feel right. They'd make your house a lot less comfortable and less inviting to guests.
Just as everything has its proper place in a house, everything has its proper place in a town. While there's room for mixed-use areas -- a combination of housing and small shops can make for a lively and comfortable neighborhood -- we should still seek to create an appealing overall town aesthetic, a good vibe that residents and visitors alike will appreciate. Perhaps the city commission feels that manufacturing on main street would detract from that aesthetic. The
LAIC appears to hold the same opinion: it
submitted the only reported, written opposition to the Rosebud expansion prior to the city commission's vote in a letter to city engineer Chad Comes. That letter (see page 51 of the
commission agenda packet) states that the LAIC board of directors voted at its May meeting to "oppose further expansion of any industrial nature on Egan Avenue." The LAIC supports "the continued growth and expansion of Rosebud Manufacturing," but wants to "direct industrial businesses to a proper location, rather than continuing to expand within the downtown core of Madison."
Surprisingly, neither the commission, the LAIC, or
MDL elucidate exactly what is meant by a "proper location" for industrial businesses. Fortunately,
Prairie Roots offers an excellent
discussion of main street aesthetics and our dreams for Madison's downtown. [Reminder/full disclosure: The Madville Times and Prairie Roots sleep together every night!] Along with her usual bewitchingly intelligent prose, Prairie Roots also includes several instructive quotes from the
Main Street Program, a nationwide organization that helps towns preserve and rejuvenate their downtowns.
In a nutshell, Main Street should serve as the community's living room, a place where business, government, and recreation all take place in a balanced and inviting atmosphere. On that one vital, symbolic street, major manufacturing operations may not comfortably fit. Through its Monday vote, Madison's city commission may be recognizing the importance of that principle to healthy community development. Let's hope the commission is ready to take more action toward that noble goal of main street preservation.