Obama the "Wiki-Candidate": Stoner cites Noam Cohen of the NY Times:
But at the same time, Mr. Obama’s notion of persistent improvement, both of himself and of his country, reflects something newer — the collaborative, decentralized principles behind Net projects like Wikipedia and the “free and open-source software” movement. The qualities he cited to Time to describe his campaign — “openness and transparency and participation” — were ones he said “merged perfectly” with the Internet. And they may well be the qualities that make him the first real “wiki-candidate" [Noam Cohen, "The Wiki-Way to the Nomination," New York Times: Week in Review, 2008.06.08].
No wonder the South Dakota blogosphere (at the lefties among us) fell so hard for Obama. His whole style matches the Webby values that have drawn us to the Internet as a means for social interaction and change.
New-Money Machine Fueled by Web Ethos: Stoner points to Joshua Green's article in the June Atlantic Monthly on Obama's fundraising, which notes that Obama has gotten this far without "deep connections to traditional sources of wealth." The Internet is a big part of the reason -- not just Web fundraising, but Web ethos:
Green shows how many in Silicon Valley came to support Obama. Engineers, venture capitalists, and others in the Valley are used to smart, young entrepreneurs starting companies that quickly dominate a niche (think Google, begun by two Stanford students). To them, Obama’s age or lack of experience in Washington wasn’t a put off; they were attracted by his charisma and brains and out their experience and technology to work for him [Michael Stoner, "Obama Campaign Far Ahead in Use of Internet," mStonerblog, 2008.06.14].
Obama Gets YouTube: It's not just the will.i.am video that went viral back in January; the campaign knows how to put its own multimedia on the web to work for its purposes:
Also, note all the video that appears on Obama’s site. Lots of it. Speeches, policy comments, from lots of venues, on lots of issues. From the candidate (who looks good on TV) and from ordinary people. There’s also an Obama channel on Youtube; on 14 June, there were 1,103 videos posted, with 51,382,633 views. The McCain channel, in contrast, had 207 videos with 3,753,163 views [Stoner, 2008.06.14].
YouTube views aren't close to replacing electoral votes (though might the former method be more logical?), but they do show the Obama campaign is reaching out and touching a lot of people the McCain campaign is not.
The Internet isn't everything. But Barack Obama has done more than tap into a useful technology; he has shown a grasp of the social vibe that makes that technology hum. Collaboration, decentralization, participation -- if Obama can translate those online campaign principles into Presidential policy, we have an interesting four years ahead of us.






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