Zaniya: High Health Care Costs Are Whose Fault?

In Strategy 10-2 of its final report (p. 15), the Zaniya Project Task Force proposes a educating consumers so they can make better choices:

Develop a "call to action" comprehensive, positive media campaign which focuses on taking care of personal health by targeting two or three practices that consumers could do to save on health care costs (themed campaign with cycles of specific messages targeting behaviors responsible for exorbitant health care costs).

"Behaviors responsible for exorbitant health care costs"? Wonderful! Expect to see public service announcements targeting the behavior of insurance corporation CEOs who take salaries of a quarter-billion dollars while excluding maternity costs from basic insurance policies.