It's not just Hy-Vee shrinking its cereal boxes: all sorts of food manufacturers are fighting higher prices by selling us smaller portions. Of course, you won't see any big big stickers proclaiming "Now Smaller Than Ever!" on your Apple Jacks, Hellman's mayo, or Wrigley's gum (yes, gum, down two whole sticks per pack).
Meanwhile, my wife's garden is exploding with lettuce. Looks like less Sunshine Foods and more real sunshine in my diet. See you at the farmer's market, where healthy local tomatoes and snap peas won't be shrinking any time soon.
Smaller portions wouldn't hurt us Americans one bit.
ReplyDeleteIt's one pole of inflation, of course, the other being increased prices.
Inflation ... Ahhh, how I remember that along with Vietnam, Nixon, Ford, Carter, and all the rest of that 1970s era, when college grads papered their walls with rejection letters from prospective employers! It was double-digit everything.
It could be worse. Let's hope it doesn't get worse.