But it doesn't take one of us Lefties to smell the verbal fishiness. Right-leaning Matt of Agree2Disagree makes the same call:
I applaud the marketing department of Church at the Gate. It’s total B.S. but well done. The reason that it’s total B.S. is the because the Church is led by Pastor Steve Hickey. I check out his blog frequently and he is for choice about as much as Leslee Unruh is.
Not only is Pastor Hickey a major force in the Vote Yes on 11 Campaign, he is consistently using his blog to launch smear campaigns against anyone who doesn't share his point of view... [Matt, "'Choice' at the Gate," Agree2DisagreeSD, 2008.09.13].
The whole right wing must be reading from the same marketing playbook. Take a word you don't believe in—Choice! Change!—and adopt it as your slogan. Brilliant.