What lessons can we derive from this showcase of our Madison marketers' work?
- Co-opt other brands: note how Bulldog Media Group twice shamelessly borrows the Apple brand—I type slowly on a Mac, I must be sophisticated!—to boost its own. (Kind of like how they borrow the local sports team name for their company brand.)
- Short shorts sell.
- Homoeroticism sells: at 3:15, when Rewards Runner dude takes those flowers, I'm pretty sure he thrusts his pelvis at Stocking Cap dude (not that there's anything wrong with that...).
- People won't notice a giant Photoshopped banner, even if you center it on the screen for three seconds.
- Image over substance: don't tell the customer exactly what your service is or how to get it. Just be cool: people love to spend money on things that make them say "It's a mystery to me!"