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Thursday, September 23, 2010

Social Media Study: South Dakota Good Place for Captions

They could at least have made us legendary.

NetProspex issues a really cool report rating cities, corporations, and industries on their use of Twitter, Facebook, and other social media. Given that one report earlier this year found South Dakota had the highest percentage of residents with Facebook accounts of any state in the Union, I was curious how we'd rate in this study of social media in general.

NetProspex map of top cities for social media use[map of top cities using social media, from 2010 Social Business Report, NetProspex, p. 22; click image to enlarge!]

Alas, we don't. For NetProspex, South Dakota and its High Plains neighbors are just a convenient empty space to squeeze in captions.

But we do learn where the leaders are in tweeting, Facebooking, and other clicky diversions:

Top IndustriesTop CompaniesTop Cities
  1. Search Engines and Online Portals
  2. Advertising and Marketing (e.g.: @Buzz52: Mad Men last night-OMG! C-Hndx ++smokin!)
  3. Banking
  4. Traditional Media (not the laggards we might think they are!)
  5. Toys and games

  1. Google
  2. Microsoft
  3. Amazon
  4. Juniper Networks
  5. Adobe
(No South Dakota companies make the top 50)
  1. San Francisco, CA
  2. San Jose, CA
  3. New York, NY
  4. Austin, TX
  5. Boston, MA

NetProspex takes time to note that the Midwest is the "Least Social Media-Savvy U.S. Region." What? Have they not seen Travis Dahle's Twitter feed? Now there is some legendary tweeting. :-)

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