Dairy Queen Miracle Treat Day August 7

Start making room in your tummy now: Miracle Treat Day comes to the Madison Dairy Queen (and thousands of other Dairy Queens across North America) on Thursday, August 7, just one week from today. The way this works: the proceeds from every DQ Blizzard sold that day go to the Children's Miracle Network, which helps families cover their expenses when their kids get sick.

In other words, you eat something cool and creamy on a hot summer day, and you do good for your neighbors. If only all good behavior were that easy!

The Madison Dairy Queen has been the national leader in this fundraiser. Owner DeLon Mork and his crew have sold more Blizzards on Miracle Treat Day than any other Dairy Queen: 3800 sold on Miracle Treat Day 2006, then 7011 on MTD 2007. This year's goal: 8,000*.

Last year the Madville Times provided open-to-close coverage of the event. Tune in for more online multimedia madness this year. But blog friends, fear not! Instead of overwhelming your RSS feeds with Madville Times posts, I'm working on a new community website** where everyone in Madison can log in and post their thoughts, good wishes, favorite Blizzard flavors, and maybe even photos and video of their Miracle Treat Day Blizzard outings. It should be fun—I'll keep you posted!

*Update 2008.08.04: Sorry about the numerical confusion! I had originally posted a graphic that cited the goal as 10,000. I got that graphic from a rotating ad on the Madison Daily Leader's website. DeLon Mork told me that ad was made by the Leader based on some spitballing he and their ad folks had done; however, he'd never given that number his official stamp of approval. 8,000 is the official goal... but don't let that stop you from coming to Madison and buying an extra Blizard!

**The website is under construction right now, but feel free to snoop around, no hardhat required! Go ahead, click on stuff, register and submit comments—you won't break anything; it's only the Internet. ;-)