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Monday, December 7, 2009

FTC Blog Regs Don't Block Astroturf, Like 2004 Thune Blog

So let's see, if I understand the new FTC rules on blog advertising and self-disclosure, campaigns like the 2004 John Thune online astroturf campaign against Tom Daschle are still legal. The FTC rules only cover products, services, companies, and industries. Paid campaign advisors Jon Lauck can still do the work of their patrons under the guise of "analyzing" the campaign without revealing their financial relationship.

Looks like it's up to us to keep our B.S. detectors tuned and ready.

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